Lenox CutSomething

Concept & Production

In 2008, LENOX developed T2 technology, which allowed their reciprocating saw blades to last 2X longer than the competition. To scale this feat of engineering online, as Art Director I imagined what the HQ of Lenox might be like through drawings, and then executing most of the modeling, lighting and animation.

CutSomething.com is a unique mix of 3D, 2D, Flash, and sound work creating an online experience not seen before in the tool industry.

Animation & Lighting

Demo Cut Animations

Credits

Creative Director: Cody Cha

Art Director, Modeling, Animation: Charles Wood

Additional 3D: Cherie Wood, Kyle Poston, Vinny Argentina, Dane Webster